About the brand

 

At its core, Ed Hardy is an alternative lifestyle fashion brand that celebrates the classic American tattoo as an art form. Don Ed Hardy is considered by many to be the Godfather of Tattoo. His work offers timeless appeal.

 

Our mission is to stay true to the essence of Don Ed Hardy’s original inspiration for his art and celebrate its history and beauty by creating dynamic apparel and related lifestyle products.

 

Brand position:

 

• Mens, Womens and Kids, 15–30 year old.

• Alternative and Pop Culture Lifestyle Fashion.

 

Distribution:

 

• Collaborations in Europe with Illustrated People and MC2 Saint Barth distributed at the likes of Topshop and Selfridges.

• Distributed through a variety of specialty, mid-tier and flagship stores globally.

• Worldwide distribution in 50+ retail chains.

• Categories incuding apparel, fragrance, footwear and handbags.

 

For updates & more information on Ed Hardy, please visit us at www.edhardy.eu.com.