About the brand

 

Fieldcrest has been the choice for quality bedding and bath since 1893. A brand rich in heritage, Fieldcrest provides consumers with soft, luxurious, elegant linens at a great price.

 

Exclusive to Target in the US, one of North America’s top retailers, Fieldcrest is reaching more homes as it expands across diversified categories.

 

Fieldcrest products include fashion bedding, bath towels, rugs, basic bedding and sheets. Fieldcrest is Livable Luxury.

 

Brand Positioning:

 

• Women of all ages.

• Quality that a consumer can trust, at a smart price-point.

 

Distribution:

 

• Internationally distributed in South America, New Zealand, the Middle East and Southeast Asia.

• Available in Europe at Bed and Bath.

• Exclusive license with Target in the U.S.

• Available at over 1,700 Target doors.