About the brand

 

Joe Boxer was founded twenty years ago with the very simple idea of taking the most basic elements of men’s clothing and remaking it to reflect humor, fashion, and popular trends.

 

Today, Joe Boxer brings its exciting range of prints, patterns, graphics, seasonal looks and colourful brights to a wide range of products, from apparel to underwear, sleepwear, swimwear, accessories, bags and more. 

 

Brand Positioning:

 

• Men, Women and Kids, ages 6-60.

• Lifestyle brand for anyone looking for quirky, standout product

 

Distribution:

 

• Available in Europe, Israel, Korea, North America, South America, Middle East and SE Asia.

• 25+ product categories including underwear, swimwear, footwear and novelties.

• 90% brand awareness.

 

For updates & more information on Joe Boxer, please visit us at www.joeboxer.eu.com.