Starter Black Label and Mercer Amsterdam teamed up to create the ultimate Luxury sports-inspired collaboration supported by an authentic heritage. Sharing similar influences, the Starter Black Label x Mercer Amsterdam collaboration encapsulates both brands' aesthetics and shared appreciation for American heritage sports, an approach which has produced a striking collection. This limited-edition range consisted of a Premium Satin Starter Jacket, designed and produced in-house

In a challenging and ever evolving retail landscape, it is becoming increasingly critical for brand operators to partner with Licensors who offer them much more than simply IP. Iconix Europe, the European arm of one of the World’s premier brand management companies Iconix Brand Group, operates an owned portfolio of 23 brands across Sports, Fast Fashion, Streetwear, Heritage and Home, including global brands such as Starter, Ed Hardy, Ocean Pacific, Ecko Unltd. and Zoo York. W

Iconix Europe has extended its licensing program for Zoo York with a 3-year pan-European deal in partnership with UK-based licensee Rolling Thunder. Making its debut at the 2020 Olympics, skateboarding is seeing a resurgence at retail with a rise in demand for hardgoods that cater to an increasingly diverse demographic to include beginners and more casual riders as well as avid street skaters and professionals. Zoo York has launched a wide range of both completes and skate de