About the brand

 

For over 60 years, Royal Velvet has been celebrating home fashions, offering sophisticated designs that foster creativity and welcomes you home. Royal Velvet is a premium home brand that inspires self-expression, delivering quality and comfort that people know, trust and love.

Royal Velvet is the authority on color, providing a variety of choices for personal expression through fashion and basic bedding, sheets, blankets, window coverings, bath, towels and rugs. With Royal Velvet, Details Make the Difference.

 

Brand Positioning:
 

• Women of all ages.

• Women looking for design authority and creative interpretations.

 

Distribution:

 

• Exclusive license with JCPenney.

• Distributed in Europe at Bed & Bath.

• Available in Canada, Greece, Middle East and Latin America.

 

For updates & more information on Royal Velvet, please visit us at www.royalvelvet.com.