The iconic American brand born in the early 1970’s will present new collections in Spain, under the direction of Jim Sports.
The deal will see collections of men’s, women's & kids sports & activewear from the heritage athletic brand. This partnership between a well-established national distributor with the 4th largest sports brand in the US, will present a collection of multi-sport items, in durable & technical materials, living up to the Starter tagline: Never Stop. Price points are mid level, providing excellent, affordable & high quality clothing with strong performance characteristics. The brand will be extending the values of the team sport heritage of its roots that made it recognizable and famous worldwide, known for its decades of co-operation with the NHL, NBA, NFL and MLB teams. The collection, aimed principally at sport specialty chains, will be hitting in stores on the forthcoming months in Spain.
Starter highlights Jim Sport’s continued commitment to sports textiles, which goes beyond the pitch.
‘Starter continues it’s domination of the European market as the next big thing in sports activewear. Our partnership will forge the way in Iberia and strengthen Starters position in Western Europe.’
- Angela Farrugia, Iconix Europe, Managing Director
ED HARDY X ILLUSTRATED PEOPLE
February 23, 2016
Jim Sports and Iconix Europe announce exclusive distribution to launch Starter Sport in Spain