Joe Boxer, the brand that has pioneered fun and humour in the underwear sector for over 30 years, is launching for the first time across Europe in multiple retailers.
Partnering with Yik Yue, a leading, global underwear manufacturer, Joe Boxer is bringing its unique brand of joy across a beautiful collection of underwear, loungewear, sleepwear, swimwear and towels for both men and women. Original in design and comfortable in construction, the ranges will be hitting shops in early 2018.
Launched in 1985, Joe Boxer initially produced novelty underwear, the likes of which had not been seen before. Now the brand sits across 5 continents generating more than $300 million at retail annually. Famous for its tongue in cheek attitude and humorous marketing, Joe Boxer is part of Iconix Brand Group, Inc., one of the largest brand management companies in the world.
ED HARDY X ILLUSTRATED PEOPLE
February 23, 2016
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