ZOO YORK PARTNERS WITH MADE IN CORPORATION FOR 25TH ANNIVERSARY
Zoo York today announced a multi-year partnership with Made In Corporation GmbH to license the iconic American skate brand Zoo York. The agreement will cover Germany and Austria across apparel and accessories and will see the Zoo York brand return to Made In Corporation who was the original distributor for the brand in the 1990s.
Through the new licensing partnership, Made In Corporation will gain access to the Zoo York catalogue of graphics and use their expertise in the German and Austrian markets to relaunch the apparel collection in 2018, the 25th anniversary of Zoo York.
Made In founder Ralf Schaefer said: “Our design vision for Zoo York is to celebrate the heritage of the brand by incorporating vintage graphics and logos, while introducing a new clean direction. As an authentic skate brand, this is the perfect time to reintroduce Zoo York to our existing accounts and the end consumer.”
Rene Bergmann, Iconix Europe Sales Director GAS said: “With the resurgence of authentic streetwear brands and Zoo York’s 25th anniversary approaching, we are very pleased to be working with Made In Corporation who understands the Zoo York history and have a strong vision for its future.”
The new collection will be presented at the Bright tradeshow in Berlin, 16-18 January 2018.