CANNON REVEALS NEW LICENSING DEALS
Iconix Brand Group has two new licensing deals for Cannon, its heritage home brand.
Cannon’s two new licensees are Pem America (for fashion bedding, sheets, blankets, throws, down alternative utility bedding and window) and Blue Ridge Home Fashions (for natural fiber and down utility bedding).
Both licensees will design, manufacture and distribute Cannon products across their respective categories. The territories for the Pem America agreement are the U.S., Canada and Mexico, while Blue Ridge Home Fashions will have the Cannon license for the U.S. and Canada.
The new Cannon collections from Pem America and Blue Ridge Home Fashions will be shown to the industry during Home Textiles Market, which kicks off on March 18. The new product lines are expected to make their retail debut at department and specialty stores during the spring 2020 season.
“Cannon’s new partnerships with Pem America and Blue Ridge Home Fashions will help Iconix further strengthen and develop our home business,” says Bob Galvin, chief executive officer and president, Iconix Brand Group. “Cannon is one of the most recognized home brands, and we look forward to collaborating with these new partners to capitalize on its potential.”
“We have a long and successful history of partnering with Iconix on other brands in their portfolio, and we’re thrilled to expand our relationship with the addition of a strong legacy brand like Cannon,” says Sam Glasnapp, executive vice president, Pem America.
“Blue Ridge Home Fashions is a leading utility bedding manufacturer, and we’re excited to combine our expertise with the heritage of the Cannon brand,” says Mark Schwartz, director, sales and product development, Blue Ridge Home Fashions.