STARTER BLACK LABEL EXTENDS PARTNERSHIP WITH TB
Iconix Europe has expanded its licensing program for Starter Black Label via a three-year deal with German-based distribution company TB International.
Starter Black Label, the lifestyle brand extension of the Starter brand, offers a trend-led product line.
The new agreement will see Iconix and TB International bring men’s and women’s Starter Black Label fashion apparel, headwear and accessories to market.
Distribution will include major online, independent, sports fashion and streetwear retailers across a wide range of European territories.
“We are excited to announce the next phase of our European Starter Black Label brand rollout in partnership with this fast-growing and well-connected licensee,” says Daisy Laramy-Binks, vice president, brand operations, Iconix Europe. “We are confident that TB International will offer our customers, many of whom are loyal followers of the brand both in its evolution and its heritage, product which meets the exacting standards which they have learned to expect from this iconic brand.”
“With Starter Black Label, we have added a strong and perfectly matching license to our portfolio,” says Christoph Dorsch, sales director, TB International. “Our goal is to provide fashionable streetwear products with the iconic Starter Black Label look. Streetwear and sports fashion is the focus of our customer base; therefore, Starter Black Label will be a perfect fit for them.”