Heritage surf brand Ocean Pacific (Op) is back this summer with a capsule collection for
women featuring some of the brand’s original designs, exclusively for Urban Outfitters.
Spotted on celebrity fans such as Jennifer Lopez, Jenna Dewan and Alessandra Ambrosio, the collection consists of an array of t-shirts, vests, crew neck sweatshirts and windbreakers, plus the cult classics – corduroy shorts.
Designed in partnership with Ocean Pacific’s founder Jim Jenks, the collection evokes a sense of nostalgia with famous screen-printed surf graphics, bright summer
colours and high-waisted shorts, all of which dominated the California surf scene of
the 1970s and ‘80s. The refashioned designs in this collaboration will help to ensure that you stand out this season.
Ocean Pacific has been a staple of surf culture and the California lifestyle for over four decades and this is the perfect time to bring past iconic pieces to a consumer who is looking for heritage brands that authentically support her lifestyle.
ED HARDY X ILLUSTRATED PEOPLE
February 23, 2016
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